Case Studies

Real campaigns. Real numbers. Simply explained.

See what our marketing delivered for brands, in plain language. No jargon, just what was spent and what came back.

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Campaign results at a glance

866online purchases from one sales campaign

5.12xsales return for every Rs 1 spent on ads

1,461customer chats started in the UAE

6,527profile visits in 30 days

Instagram profile visits

Three creator campaigns, last 30 days

2,619Reel engagement contest

2,269Creator campaign A

1,639Creator campaign B

The results, in four numbers.

Each one comes from a live campaign. Here is what it means in everyday terms.

866

People bought from the website after seeing one campaign, at PKR 152.76 each sale.

5.12x

Return on ad spend. For every Rs 1 spent on ads, Rs 5.12 of sales came back.

AED 5.00

Per customer chat. What it cost each time someone messaged the business on WhatsApp.

PKR 5.09

Per profile visit. Our lowest cost for sending a person to an Instagram profile.

How every campaign is built.

The same simple structure each time, so results are easy to measure and compare.

One goal

Each campaign has a single objective: sales, customer chats or profile visits.

A wide audience

We let Meta find the right people and put our effort into the creative.

Strong creative

Our own videos, reels and visuals. Versions are tested side by side.

One clear number

We report the figure that matches the goal, such as cost per sale or per chat.

Case study 01 · Online sales

Every Rs 1 spent brought back Rs 5.12.

This campaign was built to sell products on a website. We tracked every sale back to the ad that caused it.

In plain wordsWe spent Rs 132,292. The ads were shown 1.58 million times to 345,229 people, and 866 of them bought from the website. That is Rs 152.76 per sale.

PKR 132,292 spentPKR 152.76 per salePKR 17.20 per click345,229 people reached

What went in, what came back

Ad spend compared with sales (as reported by Meta)

Rs 1You spend

Rs 5.12Comes back in sales

Ad was shown1,585,275 times

People clicked11,107

Bought866

Funnel bars are for illustration, not drawn to scale. Sales value of about Rs 677,000 is calculated as 5.12 x Rs 132,292.

Cost per customer chat (AED)

Shorter bar is better: less spent for each chat

Dubai, Sharjah, Ajman

5.00

Price-free creative, test 1

7.03

Price-free creative, test 2

9.31

Before and after creative

11.86

AED 100 at AED 5.00 each is about 20 customer chats. One dot is one person messaging the business.

Case study 02 · Customer enquiries

Customers messaged the business for AED 5.00 each.

Here a win is a customer tapping the ad and sending a WhatsApp message. We ran campaigns across Dubai, Sharjah and Ajman and kept testing new creatives to learn what people respond to.

In plain wordsThe best campaign started 1,461 customer chats for AED 7,305.68. That works out to AED 5.00 for each person who got in touch.

1,461chats, best campaign

46,771people reached

94chats, international campaign

PKR 67.16per chat, international

Case study 03 · Instagram growth

6,527 people visited the profile in 30 days.

Three creator-led campaigns sent interested people straight to the brand's Instagram page. A profile visit means someone tapped the ad and landed on the profile.

In plain wordsWe spent PKR 42,968 across three campaigns. That brought 6,527 visits, an average of PKR 6.58 each. Rs 100 buys roughly 15 visits.

515,189 ad views7,333 clicks1.24% to 1.61% clicked

Profile visits by campaign

Last 30 days, 7 Oct to 5 Nov 2026

2,619Reel engagement contest
PKR 7.38 per visit

2,269Creator campaign A
PKR 6.75 per visit

1,639Creator campaign B
PKR 5.09 per visit

These are profile visits, not new followers. Audiences overlap between campaigns, so reach is not added up.

How to read these numbers.

A quick guide to the words used on this page.

Reach

How many different people saw the ad at least once.

Impressions

How many times the ad was shown in total. One person can see it more than once.

Cost per result

What we paid each time the campaign achieved its goal, such as a sale or a chat.

ROAS

Return on ad spend. If it is 5, then every Rs 1 spent brought back Rs 5 in sales.

Click rate

Out of every 100 views, how many people clicked. 1.5% means about 1 or 2 in 100.

Profile visit

Someone who taps the ad and lands on the brand's Instagram profile.

Good questions.

Are these results guaranteed?

No. Every business, offer and market is different. These are real results from specific campaigns, and each one shows the period it covers.

Why are client names not shown?

We protect our clients' privacy. Names are shared only with their permission.

What does 'as reported by Meta' mean?

Sales return is measured by Meta, the company behind Facebook and Instagram, from purchases it can link to our ads.

Why do some numbers use AED and others PKR?

Each campaign is shown in the currency it was run in. We do not convert, so every figure stays exactly as reported.

Want numbers like these for your brand?

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Figures come from Meta Ads Manager, lifetime or the period shown for each campaign. Results vary by business and are not a guarantee of future performance.

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